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welsh bands weekly – the making of a magazine

Welsh Bands Weekly is a bilingual magazine set up in London in April 1997. It is dedicated to Welsh bands and other Welsh people, is not your average magazine, and is not published weekly. Welsh Bands Weekly is so dedicated to its cause, it even has a subsidiary company, Stwff, which sells Welsh music by mail order at very low prices. For a catalogue, see the relevant section of this website.

To go back to WBW’s beginning, it has to be understood that starting a magazine about Welsh bands became necessary because the established music press – which of course is London-centric and believes that for a band to be good it has to come from Camden Town – seemed unable to write about a Welsh band without trotting out the same old stereotypes about leeks, dragons, daffodils and the supposed lack of vowels in the Welsh alphabet. I felt I could do a better job of it whilst ensuring publicity for the bands I loved, and so I put my money where my mouth is.

The magazine got its name after a series of spoof letters were sent by what was later to become the original WBW team to Super Furry Animals’ then record label, Creation, in the hope of being given aftershow party passes to some of their gigs supporting Manic Street Preachers in December 1996. One of these letters stated "…we have started a new magazine, Welsh Bands Weekly, and need aftershow party passes in order to interview the bands…" We used the silliest name that could possibly be given to a magazine, and by the time the real thing was born a few months later, it seemed a good idea to hang onto the name that had already earned us infamy in the SFA camp.

After a few calls to various people connected to the Welsh music industry, within six weeks Issue 1 was on sale. The magazine came as a pleasant surprise to those few doubting Thomases who’d assumed that it would be the standard photocopied cut ‘n’ paste format that most fanzines seem to favour. WBW Issue 1 was printed on proper printing presses using glossy paper, and was well written, informative and – perhaps most importantly – was 100% bilingual. So successful was this format that it’s remained largely unchanged over the years – every paragraph can be read in one half of the magazine in English, and the whole thing flips over to reveal the entire magazine repeated in Welsh.

It has to be said that part of WBW’s continued success comes from its insistence on carrying out exclusive interviews with its subjects rather than just writing about them. From the first issue the interviews have been 100% exclusive, and carried out with enthusiasm on the part of both the magazine and the bands. Articles in Issue 1 included the full story of the night of drunken debauchery that led to the Creation Letters, and exclusive interviews with Gorky’s Zygotic Mynci, Topper, Melys, Derrero, Llwybr Llaethog and Ceri Collier, founder of Cardiff’s Big Noise Recorders studio and record label. Issue 1 also introduced a short-lived but popular feature, "Celebrity Corner", where we cornered a Welsh celebrity into saying nice things about the magazine. Our first celebrity was Richard Elis, who at the time played Huw Edwards in UK soap opera Eastenders. Richard said of Welsh Bands Weekly: "It’s about time for a regular publication that shows everyone that Wales is not just about Tom Jones, Shirley Bassey and sheep shagging." Melys’ Paul Adams was also supportive of the magazine: "Welsh Bands Weekly is a really good idea," he said, while Big Noise Recorders’ Ceri Collier offered "it’s good for us and the bands that WBW has started." It’s also rumoured that Manic Street Preachers’ bassist Nicky Wire, after perusing the copy we’d sent to the Manics’ press office, complained: "Welsh Bands Weekly? Why aren’t we in it?!" But as he was to learn, MSP were not to appear in WBW until they were prepared to grant an exclusive interview…

issue 2
With the success of the first issue it was clear that Issue 2 would have to follow hot on the heels of its predecessor. With Issue 1 the magazine had gained enough credibility in the Welsh music industry to secure some interesting interview subjects for Issue 2. 60ft Dolls, the now defunct Newport rockers, graced the front pages – singer Richard Parfitt, apparently tired of the usual music press line of questioning, asked during the course of the interview: "How come you haven’t asked us any Welsh related questions?" – while between the covers exclusive interviews came from Feeder (singer Grant Nicholas said: "I think what you’re doing is great. It’s marvellous"), David Wrench, Ectogram, Rheinallt H Rowlands and, in WBW’s perhaps greatest coup to date, Issue 2 carried an exclusive interview with a Stereophonics that was at the time still small enough to play Camden’s Barfly venue without risk of injury to life or property. Our cornered celebrity was beloved hash smuggler and folk hero Howard Marks, who commented "it’s wonderful to have a bilingual magazine sincerely dedicated to drug laden musical communication." Fantasy flashing also made its debut – a game which had young people round the country flashing their bits to total strangers in an effort to top the Fantasy Flashing League!

Thanks to a telephone call from the Welsh Language Society’s Lleucu Meinir, Issue 2 went on sale at the 1997 Eisteddfod Genedlaethol in Bala, North Wales. The Welsh Language Society (known in Wales as "Cymdeithas", short for Cymdeithas Yr Iaith Gymraeg) were kind enough to offer low cost selling space for the magazine on their stall, and a long standing mutual support has existed ever since. Sales of Issue 2 were better than ever – the 500-copy print run completely sold out – and before long, plans were made for Issue 3.

issue 3
Welsh Bands Weekly’s third issue remains my favourite, mainly because a lot of the interviews were carried out during an exciting and busy period for the magazine. The Welsh media had caught onto the buzz surrounding the magazine, and several TV, radio, newspaper and magazine interviews followed. Welsh Bands Weekly had proved that you don’t have to be Welsh to speak the language and do something for the Welsh speaking community, and this, along with the magazine’s honesty, positivity and off-the-wall approach to life, paved the way for Welsh Bands Weekly’s success. We had also quickly realised the importance of putting a well known band on the cover to lure customers into buying the magazine, then having lots of interviews with less famous bands so that readers would be able to get a feel of the vibrancy of the Welsh music industry. And with our policy of sending out freebie copies of each issue to the London-based music industry and press, we were guaranteed to bring smaller bands to the attention of London. Many bands that have featured in WBW have later gone on to record Peel sessions or be interviewed by Melody Maker and the NME. Not that we hold ourselves directly responsible, of course, but I’ve often wondered whether NME would have picked up on Big Leaves or whether Melody Maker would have fallen for Murry The Hump if they’d not read about them in WBW first…

By the time Issue 3 came out, more and more bands were sending their demos to us for review. We like to think that the reason for this is the fact that we always manage to find something positive to say about everything we listen to, even if it’s not really our cup of tea. That’s not to say, however, that some very odd things haven’t been said about some bands. Not necessarily derogatory things, but perhaps there have been a few little comments that made perfect sense to us but left the bands wondering whether we loved or hated their music.

Issue 3 was a real mixed bag in terms of contents. Having had difficulty finding a celebrity to corner, we were forced to summon from beyond the grave 15th Century Welsh revolutionary Owain Glyndwr to wax lyrical about the magazine. Luckily he was happy to provide some very complimentary quotes, even going as far as to say that perhaps some English people weren’t that bad. The cover was graced by Super Furry Animals, the best band in the world ever. With Issue 3 the precedent was set of making the cover interview the longest – the SFA interview spanned a total of four pages and contained 20 furry facts that we’d managed to glean from other publications’ interviews. Other Issue 3 interviews were with The Crocketts, The Honeydews, Crac, Verona, Pic Nic and Serein, and a special interview with Lleucu Meinir about the work of Cymdeithas Yr Iaith. SFA vocalist Gruff Rhys said of the magazine: "It’s surreally good… it’s amazing. It shows the way." "I really like the idea of a bilingual magazine coming from London. It’s incredible," enthused Owen Hopkin, drummer with The Crocketts.

issue 4
More publicity and plenty of sales ensued, with WBW team members appearing in Welsh gossip columns and on radio and TV shows, then in November 1997 we achieved something we’d been trying to arrange for eight months: an interview with Catatonia.

The band were playing in The Astoria in London’s Charing Cross Road and it was a very chuffed Welsh Bands Weekly that was led into the dressing room for an audience with Queen Cerys while writers for another ‘zine were disappointedly led away for an interview with guitarists Mark and Owen. After eight months of harassing Catatonia’s press office, we’d finally made it. Cerys herself was surprising; we’d heard so many stories of her wildness (and had witnessed it too, at various hotels and aftershow parties) that we weren’t sure what to expect. I’m very pleased to report that Cerys is indeed exactly as she describes herself – a lady. The interview went well, and after we finished with Cerys we were off to the next dressing room for an interview with support band Big Leaves. Later that evening, while walking from the Astoria to a private drinking club with members of the band and various friends, guitarist Owen Powell commented to me: "You know, we were starting to wonder if you didn’t like us, because you hadn’t asked us for an interview!" Little did he know that we’d been desperate for an interview since the first issue.

That month also saw the management of London venue The Borderline contact us with a view to arranging a Welsh Bands Weekly gig. A date was set for 11th December and the Welsh Bands Weekly Christmas party was greatly enjoyed by all, with record companies having donated prizes for us to give away in a raffle.

Other Issue 4 interviews included rap band Tystion (rapper Gruff Meredith: "The magazine is brilliant… Welsh Bands Weekly… fucking classic. It should have been done years ago"), Novocaine, Hush, Cartoon and Nar, a band we later went on to do some publicity work for and with whom we’re still very close friends. Issue 4 also contained an article about the Christmas party, saw the demise of Fantasy Flashing and the birth of Fantasy Riverdancing and Fantasy Singing Chas ‘n’ Dave songs, and the now infamous Girls’ Corner had its debut. Sub-titled "Handy household hints for bints", Girls’ Corner gave ten top tips for pissing on bollards, and was so popular that it’s remained a regular feature ever since.

issue 5
By Issue 5 the format was changing slightly. Welsh Bands Weekly was becoming more and more like a ‘proper’ magazine; gone were the long rants on pages 2 and 3 – these were replaced by proper news items and a few silly items. Gone were the glossy inner pages – these were replaced with matt pages which gave better print quality. Issue 5 contained a record number of interviews, too – as well as the bigger interviews with cover stars Melys, plus Rachel Stamp, Doc Savage, Armstrong and Rhys Mwyn, Issue 5 also carried a questionnaire interview carried out with Manics’ bassist Nicky Wire in which he said that WBW was "Lovely", plus an article called "Six Of The Best" contained mini-interviews with six unknown Welsh bands who we felt were on their way to better things. These six bands were Pink Assassin, Dragonfall, Revelation, Zeros + 1s, The Orginal Mind and Bruise. Issue 5 also contained some bizarre little features such as The National Kitten Shaking Championships, The On The Piss List, The Adventures of Little Les and a feature which has, in one form or another, appeared in every subsequent issue of the magazine: "Inside Emma."

Issue 5 was also unusual in that it contained a free gift – a bollard spotting sheet. Yes, the spring of 1998 saw us wandering around London taking photos of unsuspecting bollards – we collected 25 different styles, in total. Bet you didn’t know there were so many different types of bollard, eh? Neither did we.

Issues 4 and 5 made the journey with us from London to Pencoed in South Wales for the National Eisteddfod in the first week of August 1998. Five boxes of issues 4 and 5, in fact. And it was four boxes of mud-encrusted magazines that we dragged back to London by coach a week later. The Eisteddfod had been too much of an orgy of Bacchanalian proportions to bother ourselves with trying to sell the magazine, so we allowed ourselves a little holiday.

issue 6
By the autumn Issue 6 was starting to come together. The news pages were looking more and more like a proper magazine, the quality of writing was improving with experience, and the magazine boasted its first ever coloured cover – a nice deep purple. Cover stars Gorky’s Zygotic Mynci provided a frank interview, discussing their being dropped from their record company and their plans for the future. Exclusive interviews were wrung out of Gwacamoli, Murry The Hump, Slip and Anweledig, and three pages of the magazine were dedicated to reliving our drunken experiences at the Eisteddfod in the form of a diary of our exploits. Issue 6 came out a few days before Christmas, and subscribers received a Christmas present of an exclusive WBW keyring, only 40 of which exist in the world (I’ve not even got one myself!)

By Issue 7 (mid-1999) we’d cooked up a little scheme with a couple of bands which has ever since been a source of huge entertainment to all involved. We’d been approached by a Swedish fanzine to do some band-swapping. The idea was that we would take three bands (Nar, Tystion and Crac) on a mini-tour of Sweden, and that the Swedish fanzine would reciprocate by bringing three Swedish bands to Wales. Due to funding problems (it would have cost thousands to take twenty band members abroad, money we just didn’t have) we decided that even if we couldn’t physically take the bands to Sweden, there was nothing to stop us from pretending we’d been… We now publicly admit that we didn’t actually go to Sweden, it was all a lie. The only lie we’ve ever told our readers. Actually, that’s a lie; we regularly lie to our readers, but the Sweden lie was the biggest lie we’ve ever told. But to get back to the story… we arranged gigs in Cardiff’s Clwb Ifor Bach and London’s Bull And Gate, both of which were a huge success, and then took all the funny stories from those two gigs, tweaked them about a bit, and made them look like they’d happened in Sweden. One doctored photograph of Tystion and Crac members sitting on the promenade at Aberystwyth later, and suddenly Cardigan Bay had been replaced by huge snowy mountains. Highly convincing. Anyway, it all made interesting reading if nothing else…

issue 7
Issue 7 was lovely and shiny and turquoise in hue, and our cover stars were the increasingly popular Feeder. Gracing the inside pages were, for the second time, both Tystion and Big Leaves, plus Oxygum and Twp. The Sweden story – entitled "This Ain’t ABBA" – made an appearance, as did another article, Welsh Bands Changed My Life, in which two of our readers told of their life-altering experiences after becoming interested in Welsh bands.

issue 8
By Issue 8 work commitments meant that the magazine was being produced less regularly, although the quality was by no means compromised. Issue 8 was printed in February 2000 and as befitted a magazine with Super Furry Animals on the cover, the front pages were a beautiful bright orange colour. As well as the exclusive SFA interview, Issue 8 contained interviews with poet Patrick Jones, Topper, Scuba, Zabrinski, Picture The Beautiful, plus a mystery 80s band making a comeback. True to WBW tradition the summer festivals were also relived in an article covering the best of the Eisteddfod, Miri Madog and V99 festivals.

In the summer of 2000 I upped sticks to North Wales – it kind of made sense for a Welsh magazine to be produced there – and because of the move and the surrounding chaos, plus settling into a new job, the publication of Issue 9 has been delayed until now. However, it is newly printed, and contains – apart from four amazing competitions with some brilliant prizes to be won – interviews with The Crocketts, Nar, Pete Fowler, Infinity Chimps, Derrero, Maharishi and Supa Myff. Girls’ Corner remains, as does Inside Emma, and the issue is groundbreaking in WBW terms as, for the first time, new team members have been brought in to carry out interviews for the magazine.

so there’s our history – but what about the future?
We’re concentrating now on building a strong team to bring the very best in Welsh music, both via the magazine in its printed form and through our new website, due to debut in April 2001. We’ve expanded the team so that geographically we have writers spread about the country – WBW now has South of England, South Wales, North Wales, London, Midlands, West Wales and even US branches – and we’re already planning major things for Issue 10. We’re also collaborating with the Search And Rescue Dogs Association in North Wales to arrange a benefit gig in May 2001. Bands so far confirmed to play include Anweledig, Nar and 48F, with more bands to be confirmed. Further details will be available nearer the time from www.welshbandsweekly.com or www.anweledig.com, plus announcements will be made on various Yahoo email discussion groups including Clwb Malu Cachu, Super Furry Animals, Melys, Anweledig, Tystionlist, nuts_about_nar, All Things Welsh and Catatonia.

Availability
Issues 1-3 of Welsh Bands Weekly are now completely sold out, however we do offer a photocopying service for interviews from sold-out issues. Photocopies cost 10p per sheet plus postage – for details of how many pages each interview contains, please email welshbandsweekly@hotmail.com.

Welsh Bands Weekly is available by four-issue subscription. Prices are £10 UK, £11 Europe, £14 ROW. Prices include postage and packing, newsletters and a Christmas card every year. For a subscription form please send an email to welshbandsweekly@hotmail.com

The magazine is also available in various shops around Wales. For an up to date list of shops stocking Welsh Bands Weekly, please email us at the address above.

Debs Williams, Editor
March 2001

     

© debs williams 2001 - 2003 unless otherwise stated

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